Archive for February 24, 2009
Know Your Customer
A disappointed salesman of Coca Cola returns from his Middle East assignment. A friend asked, “Why weren’t you successful with the Arabs?” The salesman explained, “When I got posted in the Middle East, I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had a [...]
February 24, 2009
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Ajit · 
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